Ame Elliott

User experience design to re-imagine privacy, security, transparency, and ethics.

Design can change the world.


Ame (sounds like "Amy") Elliott is Design Director for Simply Secure, a nonprofit service organization dedicated to making ubiquitous privacy and security a reality. She uses a Human-Centered Design approach to the challenges of privacy and forges relationships with multidisciplinary teams of software engineers, user experience designers, researchers, and other collaborators. She is based in Berlin, Germany where she works on software design for information security with Trust7.

Previously, Ame spent eight years in San Francisco at innovation consultancy IDEO where she oversaw the Design Research community, cultivating research excellence by the thirty practitioners across two California locations. At IDEO, Ame was a senior Project Leader, delivering technology strategy work to Global 500 clients including Acer, AT&T, Ericsson, Fuji-Xerox, Gannett, HP, and Samsung. 

Ame is a passionate teacher of Human-Centered Design and Design Thinking. She advises startups to be more user-centered and works with the fellows of the Open Technology Fund’s Secure Usability Fellowship. Her leadership of a multi-disciplinary team for Gannett resulted in the launch of The Bold Italic, a groundbreaking community journalism website that won awards from AIGA, IDEA, SF Weekly and the Webby awards. She led the IDEO team that created the Innovator’s Accelerator, an online social learning platform taught by Clayton Christensen of Harvard Business School, Hal Gregersen of INSEAD, and Jeffrey Dyer of Brigham Young University. She has taught courses at the Copenhagen Institute of Interaction Design, the University of California, Berkeley and the University of Colorado, Boulder.

Prior to joining IDEO in 2007, Ame was a Research Scientist in the Computing Science Lab at the Palo Alto Research Center (formerly known as Xerox PARC), and at Ricoh Innovations where she focused on ubiquitous computing applications and shared media. She earned a Ph.D. from the University of California, Berkeley for her work developing hybrid physical-digital interactions to support the architectural design process and a Bachelor of Environmental Design from the University Colorado, Boulder. She holds 8 U.S. patents, and is the author of numerous peer-reviewed publications, including a chapter in the Oxford Handbook of Internet Psychology.

She lives in Berlin with her family and is available for freelance work.